LOUDER THAN LIFE: Music + Whiskey + Gourmet Man Food Festival


What else do you really need to know? You’ve got the basics. Everything else is details. Louder Than Life, which entered the festival field for the first time with an incredible lineup last year at Louisville’s Champions Park, is prepared to do it again, even bigger and better. The festival is a celebration of the region’s culture and cuisine, once again featuring award-winning bourbons and spirits, Gourmet Man Food, and more music than you can begin to imagine.

Just take a gander at the headliners for this monster fest: Rob Zombie, ZZ Top, Shinedown, Godsmack, Lynyrd Skynyrd, Slash, Breaking Benjamin, Seether, Bring Me the Horizon, Chevelle, 3 Doors Down and Collective Soul.

And that’s just a dozen of the 46 bands on this year’s schedule. Don’t plan on any sleep. The rest of the lineup is filled with big names and soon-to-be-smashes. There is something for every music lover to enjoy. Be sure to see your favorites, such as Sevendust, Skid Row and the Kentucky Headhunters, but also make sure you check out these bands on the rise, names you don’t know yet, such as Starset, Raveneye and All Them Witches.

music poster

The festival grounds have been expanded to accommodate four stages this year. And everywhere you go, you will find food and drink. Louder Than Life’s premier selection of bourbon, whiskey, craft beer and Gourmet Man Food is curated personally by festival creator Danny Wimmer. As you stroll the grounds, you’ll find bourbon exhibitions and sampling, along with more than 70 food and beverage vendors who will help celebrate the bourbon culture and culinary heritage of this unique American city.

ZZ Top’s Billy F. Gibbons says, “We’re amping up about making the show at Louisville’s Louder Than Life. It’s a win/win/win with rockin’ and rollin,’ terrific cuisine, and downright downable drinks. Even while performing we’ll make way to check it out.”

Festival producer Danny Wimmer says, “It isn’t often that a lineup comes together to represent a multigenerational greatest hits playlist — but I think that is exactly what I was able to accomplish with the bands playing this year’s Louder Than Life. I’ve also been working hard with our participating chefs to add even more flavors and surprises to our selection of Gourmet Man Food. And with the very best that Louisville and the region has to offer from its distilleries and breweries, I am proud to say that this festival will have something for everyone.” 

Louisville Mayor Greg Fischer said, “Louisville is home to some of the world’s best music and food and there’s definitely only one area to come to for bourbon, so where else would you have a festival experience such as Louder Than Life? We’re excited that we can host this great event in such a super venue down by our waterfront and show all the music, food and bourbon fans what our city and people are all about.”


This fest truly is about the bourbon, craft beer, and Gourmet Man Food. Check out the list of heavy hitters ready to quench your thirst and satisfy your appetite:

Bourbon: Angels Envy, Buffalo Trace, Benchmark, Eagle Rare, Basil Hayden’s, Jim Beam Devil’s Cut, Jim Beam White, Jim Beam Apple, Fire & Honey, Knob Creek, Woodford Reserve, Old Forester, Bulleit, Heaven Hill, Evan Williams, Town Branch, Willet, Four Roses, Wild Turkey

Whiskey & Other Spirits: Jack Daniel’s, along with Copper & Kings American Brandy, Jägermeister

Gourmet Man Food: 502 Café, Art Eatables, Black Rock Grille, Blackbeard Espresso, Chicago Taste Authority, Classic Home Cook’n!, Dia de los Tamales, Doc Crow’s, El Luchador, Fo’ Shizzle, Hi-Five Doughnuts, Holy Mole, International Spud Station, Iron Barley, Island Noodles, J Goodwin’s Fusion Grill, Jack Daniel’s BBQ Experience, La Peche, Lexie Lu’s, Lil Cheezers, Long Shot Lobsta Truck, Louisville Dessert Truck, Louisville Sushi Truck, Mac’Attack, Monkey Wrench, Mount Olympus Greek Foods, Pie Baby, Pollo, Red Top Dogs, Sacrilicious, SideBar @ Whiskey Row, Spotz Gelato, The Traveling Kitchen, Up ‘n Smoke BBQ, Zoom Zoom Yum

Craft Beer (Regional or Artist Inspired) & Wine: Alltech Lexington (Kentucky Bourbon Barrel Ale, Kentucky Ale and Kentucky IPA), Falls City Beer (English Ale, Hipster Repellant IPA and Fall Seasonal), GoodWood Brewing Company, Iron Maiden’s Trooper Beer, Motorhead’s Shiraz Wine, New Albanian (Black & Blue Grass, Hoptimus Imperial Indian Pale Ale, Elector and Beak’s Best Bitter), West Sixth (West Sixth IPA, Deliberation Amber and Lemongrass American Wheat), and more.


So the fest is billed as “MUSIC + WHISKEY + GOURMET MAN FOOD,” but the list of other fest experiences is mind-blowing:

WWE’s NXT: Louder Than Life will feature live, in-ring matches with WWE’s NXT Superstars.  NXT is WWE’s developmental division based out of the state-of-the-art WWE Performance Center in Orlando, Florida.

Monster Energy: Monster Energy will help fans celebrate the weekend with artist autograph signings at the Monster Energy Hospitality Rig. As always, come by the Monster Hospitality area for an ice-cold Monster Energy to refuel and keep the party going all weekend long!

The Crazy Dave’s Music Experience powered by Musicians Institute is a free, interactive “rock star” exhibit where fans can get hands-on interaction with tons of musical equipment — much of which is used by their favorite artists performing on stage at the show — and attend artist signings with members of various Louder Than Life bands. Louder Than Life and The Crazy Dave’s Music Experience also host a group of local music students as part of The Student Experience, which includes a backstage educational tour and participation in various contests and activities at The Crazy Dave’s Music Experience tent.

Jack Daniel’s Experience: Jack Daniel’s will bring a “Taste of Tennessee” to Louisville as an official sponsor of Louder Than Life. The Jack Daniel’s Experience, a mobile museum, is bringing a little of the much-loved distillery from Lynchburg. The Experience is open to all folks, 21 years old and up, for tours free of charge throughout the festival. www.jackdaniels.com

Zippo Encore Music Experience: Throughout the festival weekend, Zippo Encore Music Experience will feature a pop-up retail shop that will have limited edition Louder Than Life lighters for sale. There will also be a “spin it to win it” game to win daily prizes, as well as an onsite lighter design contest and the one of a kind Zippo car on display. www.Zippo.com

There are VIP options available. You can read about those and general ticket information on the festival website.

Louder Than Life is produced by Danny Wimmer Presents, the producer of some of the biggest rock festivals in America, including Rock On The Range, Monster Energy Welcome To Rockville, Monster Energy AFTERSHOCK Festival, Monster Energy Fort Rock, Monster Energy Carolina Rebellion, Northern Invasion, The Big Ticket, Monster Energy Rock Allegiance and more.

Sponsors for Louder Than Life include Monster Energy, Jack Daniel’s, Jagermeister, Miller Lite, Fxck Cancer, Marshall Headphones, The Crazy Dave’s Music Experience, Zippo Encore, 93.1 The Fox, and more to be announced.

Website: www.LouderThanLifeFestival.com

Facebook: www.facebook.com/louderthanlifefestival

Twitter: https://twitter.com/ltlfest

Instagram: http://instagram.com/louderthanlifefest

2014 Festival Recap Video: https://vimeo.com/118846628


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