Great music, great beer, and a great cause? That, ladies and gentlemen, is what’s know as a trifecta. Pabst Brewing Company and Superfly are proud to announce the lineup for 2015’s Project Pabst. The celebration of Pabst and the city of Portland OR, featuring a main festival and night shows comprised of music, entertainment, food and drink, will take place July 17, 18 and 19.
The same restored Zidell Yards that hosted the incomparable first year will host the festival’s two daytime stages on its 10 acres in the heart of the South Waterfront District. Blondie, Weezer, Passion Pit, TV On The Radio, The Both (ft. Aimee Mann and Ted Leo), and Against Me! are among the many artists who will perform this year. That is an amazing line-up!
It seems clear that this has become an annual gathering, and this year’s lineup will solidify Project Pabst as the premier festival in the region. The Oregonian said of the inaugural event, “As debut days go, Project Pabst’s Portland reveal stuck the landing.” In the festival’s second year, the lineup also features legendary acts such as seminal UK punks The Buzzcocks and powerhouse hip hop duo Run The Jewels, as well as Terry Six and King Louie Bankston of beloved Portland outfit The Exploding Hearts.
Fans must be over 21 to attend. The late-night show component of the festival will take place July 17 and 18. One dollar from every ticket will go to help the Jeremy Wilson Foundation, dedicated to providing financial assistance in times of medical crisis and to improving the overall well-being of individual musicians and their families.
“We were pleasantly blown away by the way Project Pabst was embraced by not just the city of Portland, but by our loyal PBR consumers and music fans across the country,” says Pabst Brewing Company’s CMO Dan McHugh. “We are excited for year two of Project Pabst. From the very beginning, we wanted it to be more than just a music festival; we wanted it to be a PBR experience. We look forward to sharing that with even more people this year.”
Festival organizers added this: “The Superfly and Pabst Brewing company collaboration continues this year. Superfly’s history of designing groundbreaking properties such as Bonnaroo and Outside Lands, cultivating them into becoming incomparable global phenomena, coincides perfectly with Pabst’s remarkable vision as the largest American-owned brewer established in 1844. The Oregonian said of last year’s partnership, ‘In their collaborative debut, Pabst and promoter Superfly put together an almost unbelievably smooth festival weekend.’”
“We are so excited to build upon last year’s tremendous success,“ said Superfly’s Richard Goodstone. “The team put together an amazing lineup, and will have lots of surprises for year two.”
More from festival orgainzers: “The unique strengths of these two companies using the backdrop of the beautiful waterfront in one of the greatest musical cities in the country is certain to make for another unforgettable weekend. This year’s music programming will again represent a wide range of genres, with major national headliners performing alongside exceptional emerging talent, making the event a substantial celebration of the established and the cutting edge. Local acts will also be featured prominently as the festival will represent Portland’s vibrant cultural community. The Portland flavor will also be seen in the festival’s concessions, featuring foods from local eateries. With a seemingly endless selection of music and activities, Project Pabst is certain to provide a singular festival experience that will also serve as a beacon as it shines a light on the wonders of the Portland community.”
You’ve read about the headliners. Be sure you look down the lineup, where there are true hidden gems and great local and regional talent. Lots of great indie music is coming your way: Thee Oh Sees from San Francisco, Alvvays from Toronto and The Velvet Teen from Sonoma. More of Portland’s best arrive in the form of Wild Ones, Wampire and Hustle and Drone. Top that off with some electro/pop/dance music from Priory, and your weekend is full!